José Carlos Rodrigues Pinto Filho

Non-degree Phd student in Business Administration (FGV), MSc in Consumer behaviour at ESPM; specialist in digital marketing, e-business, storytelling and technology impact on human behaviour. Over 20 years acting at the digital / interactive business market, 7 of which as the Director of Disney Interactive, besides acting as a professor at ESPM, Casper Libero and Business School São Paulo universities. Also author of 5 books about Consumer behavior at the digital environment.
(Text informed by the author)

Last updated 02/16/2019
Address to access this CV:
http://lattes.cnpq.br/4992906411914731

Personal Information
NameJosé Carlos Rodrigues Pinto Filho
Bibliographic CitationPINTO FILHO, J. C. R.;RODRIGUES, JC;RODRIGUES, J. C.;RODRIGUES PINTO FILHO, J.C.;FILHO, J.
Professional AddressEscola Superior de Propaganda e Marketing, Escola Superior de Propaganda e Marketing São Paulo - SP.
Rua Joaquim Távora 1240
Vila Mariana
04015013 - São Paulo, SP - Brasil
Phone: (11) 50818200
Website URL: http://www.espm.br

Formal Education/Degree
2017 - 2018Professional Master Studies in Comportamento do Consumidor .
Escola Superior de Propaganda e Marketing, ESPM, Brasil.
Title: , Year of degree: 2018.
Advisor: George Bedinelli Rossi.
Keywords: Comportamento do Consumidor; Carros Autônomos; Confiança; Adoção de Inovações; Disposição de uso.
Major Area: Applied Social Sciences.
Major Area: Applied Social Sciences.
Major Area: Applied Social Sciences / Área: Comunication / Subarea: Comportamento do Consumidor.
Activities Sectors: Manufacturing of motor vehicles, trailers and vehicle bodies; Advertising and market research; Ground Transportation.
2011 - 2013Specialization in Gestão de Marketing Digital . (Carga Horária: 405h).
Escola Superior de Propaganda e Marketing, ESPM, Brasil.
Advisor: BACCHIN, Thiago.
2000 - 2000Specialization in e-Business . (Carga Horária: 300h).
Universidade Federal do Rio de Janeiro, UFRJ, Brasil.
1996 - 1999Graduation in Propaganda e Marketing .
Escola Superior de Propaganda e Marketing, ESPM, Brasil.
Advisor: Antônio Carlos Iñarra.



Complementary Education
2019Administração de Empresas. (Credit Hours: 40h).
Fundação Getúlio Vargas (SP), FGV, Brasil.
2018 - 2018A ética na pesquisa e o papel dos Comitês de Ética. (Credit Hours: 2h).
Escola Superior de Propaganda e Marketing, ESPM, Brasil.
2018 - 2018Psicologia econômica. (Credit Hours: 8h).
Escola Superior de Propaganda e Marketing, ESPM, Brasil.
2018 - 2018Stilingue: usos e oportunidades para pesquisas. (Credit Hours: 1h).
Escola Superior de Propaganda e Marketing, ESPM, Brasil.
2017 - 2017Cultura, Identidades e Consumo Midiático Transcultural. (Credit Hours: 12h).
Escola Superior de Propaganda e Marketing, ESPM, Brasil.
2017 - 2017Análise Crítica do Discurso. (Credit Hours: 9h).
Escola Superior de Propaganda e Marketing, ESPM, Brasil.
2017 - 2017Sensory & Consumer Marketing. (Credit Hours: 12h).
Escola Superior de Propaganda e Marketing, ESPM, Brasil.
2017 - 2017Análise de Conteúdo. (Credit Hours: 8h).
Escola Superior de Propaganda e Marketing, ESPM, Brasil.
2016 - 2016 Continuing education in Gamification. (Credit hours: 30h).
Pontifícia Universidade Católica de São Paulo, PUC/SP, Brasil.
2016 - 2016Estratégias de Investimento Avançadas. (Credit Hours: 12h).
Fundação Getúlio Vargas (SP), FGV, Brasil.
2016 - 2016Mídia Programática. (Credit Hours: 16h).
São Paulo Digital School, SPDS, Brasil.
2015 - 2015Certified ScrumMaster. (Credit Hours: 20h).
Scrum Alliance, SCRUM, Estados Unidos.
2013 - 2013Liderando equipes de alta performance. (Credit Hours: 16h).
HSM Educação Executiva, HSM, Brasil.
2009 - 2009Disney approach to people management. (Credit Hours: 16h).
Disney Institute, DIS, Brasil.
2005 - 2005Direito e Internet. (Credit Hours: 15h).
Ordem dos Advogados do Brasil, OAB, Brasil.
2003 - 2003Data Mining. (Credit Hours: 8h).
Euro RSCG 4D, EURO RSCG, Brasil.
2003 - 2003Direito Digital. (Credit Hours: 16h).
Faculdades de Informática e Administração Paulista, FIAP, Brasil.
2002 - 2002Estratégias de e-commerce B2B na América Latina. (Credit Hours: 40h).
Hewlett-Packard México, HP, México.
2002 - 2002Gerenciamento de Projetos (PMI). (Credit Hours: 40h).
IBC Academy, IBC, Brasil.
2000 - 2000Broadvision Command Center. (Credit Hours: 40h).
Hewlett-Packard Santa Clara, HP, Estados Unidos.
1999 - 1999Estratégias de Mídia Eletrônica. (Credit Hours: 8h).
Associação de Mídia Interativa, AMI, Brasil.


Professional Experience
Springboard, SPBD, Estados Unidos.
Contract
2017 - Present Type of contract: Visiting Professor, Functional Placement: , Credit Hours: 3
Activities
12/2017 - PresentTeaching, Digital Marketing Career Track, Degree: Improvement.
Disciplines Taught
Digital Marketing
Neuremotion // Marketing, Ciência e Tecnologia, NEUREMOTION, Brasil.
Contract
2013 - Present Type of contract: Sócio, Functional Placement: , Credit Hours: 40
Business School São Paulo Ltda, BSP, Brasil.
Contract
2017 - Present Type of contract: Visiting Professor, Functional Placement: , Credit Hours: 4
Activities
08/2017 - PresentTeaching, Pós-graduação em Marketing e Branding, Degree: Specialization.
Disciplines Taught
Digital Branding
Faculdade Cásper Líbero, FCL, Brasil.
Contract
2018 - Present Type of contract: Visiting Professor, Functional Placement: , Credit Hours: 4
Activities
08/2018 - PresentTeaching, Pós-graduação Lato sensu em Marketing e Comunicação Publicitária, Degree: Specialization.
Disciplines Taught
Marketing Digital
Escola Superior de Propaganda e Marketing, ESPM, Brasil.
Contract
2004 - Present Type of contract: Visiting Professor, Functional Placement: , Credit Hours: 16
Activities
07/2018 - PresentTeaching, Mídias Sociais Aplicadas à Negócios, Degree: Improvement.
Disciplines Taught
Comportamento do Consumidor Digital
07/2018 - PresentTeaching, Senior Marketing Management, Degree: Improvement.
Disciplines Taught
Liderança na era digital
06/2018 - PresentTeaching, MBA em Gestão Estratética em UX Design, Degree: Specialization.
Disciplines Taught
Agile Marketing (Márketing Ágil)
02/2018 - PresentTeaching, Pós-graduação em Comunicação e Design Digital, Degree: Specialization.
Disciplines Taught
eCommerce
06/2017 - PresentTeaching, Introdução ao PMI & Agile-Scrum para Projetos Publicitários, Degree: Improvement.
Disciplines Taught
Introdução ao PMI & Agile-Scrum para Projetos Publicitários
05/2017 - PresentTeaching, Propaganda e Marketing, Degree: Improvement.
Disciplines Taught
Gerenciamento de Crises nas Mídias Sociais
03/2017 - PresentTeaching, Como criar Equipes de Inovação, Degree: Improvement.
Disciplines Taught
Como criar Equipes de Inovação
02/2017 - PresentResearch and Development , Escola Superior de Propaganda e Marketing São Paulo - SP, .
10/2016 - PresentTeaching, MBA em Gestão de Mídias Digitais e Inteligência de Negócios, Degree: Specialization.
Disciplines Taught
Plataformas Digitais & Tecnologia
05/2016 - PresentTeaching, Propaganda e Marketing, Degree: Improvement.
Disciplines Taught
Storytelling aplicado à gestão de marcas
01/2004 - 12/2014Teaching, Propaganda e Marketing, Degree: Graduation.
Disciplines Taught
Web I
Web II
Arena Digital I
Arena Digital II
J.C. Rodrigues Comunicação ME, JC, Brasil.
Contract
2005 - 2015 Type of contract: Sócio, Functional Placement: , Credit Hours: 20
Hewlett-Packard Brasil - Matriz, HP BRASIL, Brasil.
Contract
1999 - 2002 Type of contract: Hired Under Employment Laws, Functional Placement: , Credit Hours: 40
Euro RSCG 4D, EURO RSCG, Brasil.
Contract
2003 - 2004 Type of contract: Hired Under Employment Laws, Functional Placement: , Credit Hours: 40
JWT, JWT, Brasil.
Contract
2005 - 2008 Type of contract: Hired Under Employment Laws, Functional Placement: , Credit Hours: 40
Interactive Advertising Bureau (IAB), IAB, Brasil.
Contract
2017 - 2018 Type of contract: Visiting Professor, Functional Placement:
Pontifícia Universidade Católica de São Paulo, PUC/SP, Brasil.
Contract
2017 - 2018 Type of contract: Visiting Professor, Functional Placement: , Credit Hours: 6
Activities
05/2017 - 05/2018Teaching, Gerenciamento de Crises nas Mídias Sociais, Degree: Improvement.
Disciplines Taught
Gerenciamento de Crises nas Mídias Sociais
The Walt Disney Company, TWDC, Brasil.
Contract
2008 - 2015 Type of contract: Hired Under Employment Laws, Functional Placement: , Credit Hours: 60
Other Information Overall responsibility for virtual worlds' operation for Latin America, managing creative, production and customer support teams in São Paulo (Brasil) and Buenos Aires (Argentina) offices, including brand development, marketing strategies, web site traffic growth, pricing, distribution and customer support for products such Club Penguin, among others. From 2011, assumed the general responsibility of Disney Interactive for Brasil, adding the management of Interactive Media (online destinations: websites & Social media) and Interactive Games (mobile and games for console platforms such XBox, Playstation and Nintendo).

Areas of Expertise
1. Major Area: Humanities / Area: Antropology / Subarea: Sociedade digital.
2. Major Area: Applied Social Sciences / Area: Comunication / Subarea: Comportamento do Consumidor.

Languages
German Comprehends Little, Speaks Little, Reads Little, Writes Little.
Spanish Comprehends Well, Speaks Well, Reads Well, Writes Well.
English Comprehends Well, Speaks Well, Reads Well, Writes Well.
French Comprehends Reasonably, Speaks Reasonably, Reads Reasonably, Writes Reasonably.
Portuguese Comprehends Well, Speaks Well, Reads Well, Writes Well.

Awards and Titles
2019Patrono - Turma 2019 do MBA em Gestão de Mídias Digitais e Inteligência de Negócios e da Pós-graduação em Comunicação e Mídias Digitais, Escola Superior de Propaganda e Marketing (ESPM).
2018Professor Homenageado - Turma 2018 do MBA em Gestão de Mídias Digitais e Inteligência de Negócios, Escola Superior de Propaganda e Marketing (ESPM).
2011Executivo do Ano do Mercado de Games, 7a Gameworld.
2010Professor Homenageado - Turma 2010 Propaganda e Marketing, ESPM.
2009Professor Homenageado - Turma 2009 Propaganda e Marketing, ESPM.
2006Top 10 iBest - Categoria "Meios de Transporte" para website "Clube do Picapeiro" - Ford Motor Company, iBest.
2006Top 3 iBest - Categoria "Meios de Transporte" para Ford Motor Company, iBest.
2004Top 10 iBest - Categoria "Educação" para Next Generation Center - Intel Brasil, iBest.
2004Top 10 iBest - Categoria "Tecnologia", para Intel Brasil, iBest.
2002Top 10 - Projeto de website de e-commerce para Hewlett Packard, iBest.
2001Top 3 - Projeto de Website - Hewlett Packard, iBest.
2000Top 3 - Projeto de Website - Hewlett Packard, iBest.


Scientific, Technological, Artistic and Cultural Production
Bibliographical Production
Articles in Scientific Journals
1. PINTO FILHO, J. C. R. . . Revista da ESPM, v. Digita, p. 221106, 2006.
Book Published/Organized
1.   RODRIGUES, J. C. . . 1. ed. São Paulo: Neuremotion // Marketing, Ciência & Tecnologia, 2019. 376 p.
2. RODRIGUES, JC . . 1. ed. São Paulo: Neuremotion // Marketing, Ciência & Tecnologia, 2018. v. 1. 131 p.
3.   RODRIGUES, JC . Digital platforms for Marketing and Communication professionals. 1. ed. São Paulo: Neuremotion // Marketing, Ciência & Tecnologia, 2017. v. 1. 203 p.
4. RODRIGUES, JC . . 1. ed. Nova Iguaçu: Marsupial Editora, 2016. v. 1. 80 p.
Book Chapter Published
1. RODRIGUES, J. C. ; LOPES, E. . . In: George Leal Jamil; Liliane Carvalho Jamil; Claudio Roberto Magalhães Pessoa; Werner Silveira. (Org.). 10 ed. Hershey, PA, US: IGI Global, 2018, v. , p. 1-400.
Articles in Newspapers/Magazines
1. RODRIGUES, JC . . Brasil Econômico: Primeiro Caderno, São Paulo, p. 33 - 33, 02 jan. 2011.
2. RODRIGUES, JC . . EXPMAG #9, São Paulo, p. 8 - 9, 01 set. 2009.
Complete works published in proceedings of conferences
1. RODRIGUES, JC . , 2018, Petrópolis. Anais do X CASI - X Congresso de Administração, Sociedade e Inovação. Recife (PE) : Even3, 2018. v. 10.
2. RODRIGUES, JC ; FONTES, C. V. . , 2018, San Jose (Costa Rica). Anais do XIV Congreso de la Asociación Latinoamericana de Investigadores de la Comunicación. San Jose, 2018.
3. RODRIGUES, JC . , 2018, São Paulo. Anais do 26th Gerpisa International Colloquium 2018, 2018.
4. NORONHA, M. E. ; MIRANDA, D. C. F. ; RODRIGUES, JC . , 2018, San Jose (Costa Rica). Anais do XIV Congreso de la Asociación Latinoamericana de Investigadores de la Comunicación, 2018.
5. RODRIGUES, JC . , 2018, Joinville. Anais do 41o. Congresso Brasileiro de Ciências da Counicação. São Paulo : Intercom, 2018.
6. RODRIGUES, J. C. . , 2018, Curitiba (PR). Anais do XLII Encontro da ANPAD - EnANPAD 2018, 2018.
7. RODRIGUES, J. C. ; NORONHA, M. E. ; VALENTE, L. . , 2018, São Paulo. Anais do CIANTEC 2018 (Congresso Internacional em Artes, Novas Tecnologias e Comunicação), 2018.
8. RODRIGUES, J. C. ; LOPES, E. . , 2018, São Paulo. Anais do 11o. Congresso Latino-Americano de Varejo (CLAV), 2018.
9. NORONHA, M. E. ; MIRANDA, D. C. F. ; RODRIGUES, J. C. . , 2018, São Paulo. Anais do 11o. Congresso Latino-Americano de Varejo (CLAV), 2018.
10. RODRIGUES, J. C. . , 2018, São Paulo. Anais do EMPRAD - Encontro dos Mestrados profissionais em Administração, 2018.
11. RODRIGUES, JC . , 2018, Sucre. ANAIS do ADM 2018- Congresso Internacional de Administração. Sucre (Bolívia) : Universidad San Francisco Xavier, 2018.
Presentations of Work
1. RODRIGUES, J. C. . . 2019. (Presentation/Conference or Colloquium).
2. RODRIGUES, J. C. . . 2019. (Presentation/Conference or Colloquium).
3. RODRIGUES, JC . . 2018. (Presentation/Conference or Colloquium).
4. RODRIGUES, JC . . 2018. (Presentation/Conference or Colloquium).
5. RODRIGUES, JC . . 2018. (Presentation/Conference or Colloquium).
6. RODRIGUES, JC . . 2018. (Presentation/Congress).
7. RODRIGUES, JC . . 2018. (Presentation/Conference or Colloquium).
8. RODRIGUES, JC . . 2018. (Presentation/Conference or Colloquium).
9. RODRIGUES, JC . . 2018. (Presentation/Conference or Colloquium).
10. RODRIGUES, JC . . 2018. (Presentation/Conference or Colloquium).
11. RODRIGUES, JC . . 2018. (Presentation/Congress).
12. RODRIGUES, J. C. . . 2018. (Presentation/Conference or Colloquium).
13. RODRIGUES, J. C. ; LOPES, E. . . 2018. (Presentation/Congress).
14. RODRIGUES, J. C. . . 2018. (Presentation/Conference or Colloquium).
15. RODRIGUES, J. C. . . 2018. (Presentation/Conference or Colloquium).
16. RODRIGUES, J. C. . . 2018. (Presentation/Congress).
17. RODRIGUES, J. C. . . 2018. (Presentation/Conference or Colloquium).
18. RODRIGUES, JC . . 2018. (Presentation/Conference or Colloquium).
19. RODRIGUES, JC . . 2017. (Presentation/Conference or Colloquium).
20. RODRIGUES, JC . . 2017. (Presentation/Conference or Colloquium).
21. RODRIGUES, JC . Emotions @Storytelling. 2016. (Presentation/Conference or Colloquium).
22.   RODRIGUES, JC . . 2015. (Presentation/Conference or Colloquium).
23. RODRIGUES, JC . . 2015. (Presentation/Conference or Colloquium).
24. RODRIGUES, JC . . 2015. (Presentation/Conference or Colloquium).
25. PINTO FILHO, J. C. R. . . 2014. (Presentation/Conference or Colloquium).
26. PINTO FILHO, J. C. R. . . 2014. (Presentation/Seminar).
27. PINTO FILHO, J. C. R. . . 2014. (Presentation/Conference or Colloquium).
28. PINTO FILHO, J. C. R. . . 2014. (Presentation/Conference or Colloquium).
29. PINTO FILHO, J. C. R. . . 2013. (Presentation/Conference or Colloquium).
30. PINTO FILHO, J. C. R. . . 2013. (Presentation/Conference or Colloquium).
31.   PINTO FILHO, J. C. R. . . 2013. (Presentation/Conference or Colloquium).
32. PINTO FILHO, J. C. R. . . 2012. (Presentation/Conference or Colloquium).
33. PINTO FILHO, J. C. R. . . 2012. (Presentation/Conference or Colloquium).
34. PINTO FILHO, J. C. R. . . 2011. (Presentation/Conference or Colloquium).
35. PINTO FILHO, J. C. R. . . 2011. (Presentation/Conference or Colloquium).
36. PINTO FILHO, J. C. R. . . 2011. (Presentation/Conference or Colloquium).
37.   PINTO FILHO, J. C. R. . . 2009. (Presentation/Conference or Colloquium).
Other Kinds of Bibliographical Production a
1. RODRIGUES, JC . . Barueri: Update or Die, 2019 (Artigo).
2. RODRIGUES, JC . . São Paulo: Update or Die, 2018 (Artigo).
3. RODRIGUES, JC . . São Paulo: Update or Die, 2018 (Artigo).
4. RODRIGUES, JC . . São Paulo: Update or Die, 2018 (Artigo).
5. RODRIGUES, JC . . São Paulo: Update or Die, 2018 (Artigo).
6. RODRIGUES, JC . . São Paulo: Update or Die, 2018 (Artigo).
7. RODRIGUES, JC . . Barueri: Update or Die, 2018 (Artigo).
8. RODRIGUES, JC . . Barueri: Update or Die, 2018 (Artigo).
9. RODRIGUES, JC . . São Paulo: Update or Die, 2018 (Artigo).
10. RODRIGUES, JC . . São Paulo: Update or Die, 2018 (Artigo).
11. RODRIGUES, JC . . São Paulo: Update or Die, 2018 (Artigo).
12. RODRIGUES, JC . . São Paulo: Update or Die, 2018 (Artigo).
13. RODRIGUES, JC . . São Paulo: Update or Die, 2018 (Artigo).
14. RODRIGUES, JC . . São Paulo: Update Or Die, 2017 (Artigo).
15. RODRIGUES, JC . . São Paulo: Update or Die, 2017 (Artigo).
16. RODRIGUES, JC . . São Paulo: Webinsider, 2017 (Artigo).
17. RODRIGUES, JC . . São Paulo: Update Or Die, 2017 (Artigo).
18. RODRIGUES, JC . . São Paulo: Update Or Die, 2017 (Artigo).
19. RODRIGUES, JC . . São Paulo: Update Or Die, 2017 (Artigo).
20. RODRIGUES, JC . . São Paulo: Update Or Die, 2017 (Artigo).
21. RODRIGUES, JC . . São Paulo: Update or Die, 2017 (Artigo).
22. RODRIGUES, JC . . São Paulo: Update Or Die, 2017 (Artigo).
23. RODRIGUES, JC . . São Paulo: Update Or Die, 2017 (Artigo).
24. RODRIGUES, JC . . São Paulo: Update Or Die, 2017 (Artigo).
25. RODRIGUES, JC . . São Paulo: Update or Die, 2017 (Artigo).
26. RODRIGUES, JC . . São Paulo: Update or Die, 2017 (Artigo).
27. RODRIGUES, JC . . São Paulo: Update or Die, 2017 (Artigo).
28. RODRIGUES, JC . . São Paulo: Update or Die, 2017 (Artigo).
29. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
30. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
31. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
32. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
33. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
34. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
35. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
36. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
37. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
38. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
39. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
40. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
41. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
42. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
43. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
44. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
45. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
46. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
47. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
48. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
49. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
50. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
51. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
52. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
53. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
54. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
55. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
56. RODRIGUES, JC . . São Paulo: Webinsider, 2016 (Artigo).
57. RODRIGUES, JC . . São Paulo: Webinsider, 2016 (Artigo).
58. RODRIGUES, JC . . São Paulo: Update or Die, 2016 (Artigo).
59. RODRIGUES, JC . . São Paulo: Update Or Die, 2016 (Artigo).
60. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
61. RODRIGUES, JC . . São Paulo: Webinsider, 2016 (Artigo).
62. RODRIGUES, JC . . São Paulo: WebInsider, 2016 (Artigo).
63. RODRIGUES, JC . . São Paulo: Webinsider, 2015 (Artigo).
64. RODRIGUES, JC . . São Paulo: Webinsider, 2015 (Artigo).
65. RODRIGUES, JC . . São Paulo: Webinsider, 2015 (Artigo).
66. RODRIGUES, JC . . São Paulo: Webinsider, 2015 (Artigo).
67. RODRIGUES, JC . . São Paulo: Webinsider, 2015 (Artigo).
68. RODRIGUES, JC . . São Paulo: Webinsider, 2015 (Artigo).
69. RODRIGUES, JC . . São Paulo: Webinsider, 2015 (Artigo).
70. RODRIGUES, JC . . São Paulo: Disney Babble, 2014 (Artigo).
71. RODRIGUES, JC . . São Paulo: Webinsider, 2014 (Artigo).
72. RODRIGUES, JC . . São Paulo: Webinsider, 2014 (Artigo).
73. RODRIGUES, JC . . São Paulo: Webinsider, 2014 (Artigo).
74. RODRIGUES, JC . . São Paulo: Webinsider, 2014 (Artigo).
75. RODRIGUES, JC . . São Paulo: Webinsider, 2013 (Artigo).
76. RODRIGUES, JC . . São Paulo: Webinsider, 2012 (Artigo).
77. RODRIGUES, JC . . São Paulo: Webinsider, 2011 (Artigo).
78. RODRIGUES, JC . . São Paulo: Webinsider, 2011 (Artigo).
79. RODRIGUES, JC . . São Paulo: Webinsider, 2011 (Artigo).
80. RODRIGUES, JC . . São Paulo: Webinsider, 2011 (Artigo).
81. RODRIGUES, JC . . São Paulo: Webinsider, 2011 (Artigo).
82. RODRIGUES, JC . . São Paulo: Webinsider, 2010 (Artigo).
83. RODRIGUES, JC . . São Paulo: Webinsider, 2009 (Artigo).
84. RODRIGUES, JC . . São Paulo: Webinsider, 2008 (Artigo).
85. RODRIGUES, JC . . São Paulo: Webinsider, 2008 (Artigo).
86. RODRIGUES, JC . . São Paulo: Webinsider, 2008 (Artigo).
87. RODRIGUES, JC . . São Paulo: Webinsider, 2008 (Artigo).
88. RODRIGUES, JC . . São Paulo: Webinsider, 2008 (Artigo).
89. RODRIGUES, JC . . São Paulo: Webinsider, 2007 (Artigo).
90. RODRIGUES, JC . . São Paulo: Webinsider, 2007 (Artigo).
91. RODRIGUES, JC . . São Paulo: Webinsider, 2007 (Artigo).
92. PINTO FILHO, J. C. R. . 2005 (Metodologia).
Technical Production
Not Patented or Registered Softwares
1. PINTO FILHO, J. C. R. . . 1996.
Techniques or Process
1. PINTO FILHO, J. C. R. . . 2005.
Technical Works
1. RODRIGUES, J. C. . . 2018.
2. RODRIGUES, J. C. . . 2014.
3. PINTO FILHO, J. C. R. . . 2005.
Other Kinds of Technical Production
1.
RODRIGUES, J. C. . . 2019. (Short Course Taught/Specialization).
2. RODRIGUES, JC . . 2019. (Radio or TV Program/Interview).
3. RODRIGUES, J. C. . . 2019. .
5.
RODRIGUES, J. C. . . 2018. (Short Course Taught/Other).
6. RODRIGUES, J. C. . . 2018. (Instrutional Material Development - e-book).
7. RODRIGUES, J. C. . . 2018. .
8.
RODRIGUES, JC . . 2017. .
9.
RODRIGUES, JC . . 2016. (Short Course Taught/Other).
10.
RODRIGUES, JC . . 2016. (Short Course Taught/Other).
11.
RODRIGUES, JC . . 2016. (Short Course Taught/Other).
12. RODRIGUES, JC . . 2016. (Instrutional Material Development - e-book).
13. RODRIGUES, JC . . 2014. (Radio or TV Program/Interview).
14. RODRIGUES, JC . . 2014. .
15. RODRIGUES, JC . . 2014. .
16. RODRIGUES, JC . . 2014. (Radio or TV Program/Interview).
17. RODRIGUES, JC . . 2013. (Radio or TV Program/Interview).
18. RODRIGUES, JC . . 2013. (Radio or TV Program/Interview).
19. RODRIGUES, JC . . 2013. (Radio or TV Program/Interview).
20. RODRIGUES, JC . . 2013. (Radio or TV Program/Interview).
21. RODRIGUES, JC . . 2012. (Radio or TV Program/Interview).
22. RODRIGUES, JC . . 2012. (Radio or TV Program/Interview).
23. RODRIGUES, JC . . 2012. (Radio or TV Program/Interview).
24. RODRIGUES, JC . . 2012. (Radio or TV Program/Interview).
25. RODRIGUES, JC . . 2011. (Radio or TV Program/Interview).
26. RODRIGUES, JC . . 2010. (Radio or TV Program/Interview).
27. RODRIGUES, JC . . 2008. (Radio or TV Program/Interview).

Boards
Participation in Course Completion Works Examination Boards
Improvement/Specialization Monography
1. RODRIGUES, JC; BERWANGER, S.. Participation In Board of Imperatore A; Pissiguelli G; Pavan; Cortez; Trombetti; Mury. 2018. Monography (Improvement/Specialization in Pós-Graduação Empresarial em Comunicação e Mídias Digitais) - Escola Superior de Propaganda e Marketing.
2. RODRIGUES, JC; BERWANGER, S.. Participation In Board of Lourenço, C; Gomes, C; Pacheco, D; Neves, K; Romeiro, M. 2018. Monography (Improvement/Specialization in Pós-Graduação Empresarial em Comunicação e Mídias Digitais) - Escola Superior de Propaganda e Marketing.
3. RODRIGUES, JC; BERWANGER, S.. Participation In Board of Ferreira, A; Ciniello, B; Meira, G; Lemos, I; Maria, V.. 2018. Monography (Improvement/Specialization in Pós-Graduação Empresarial em Comunicação e Mídias Digitais) - Escola Superior de Propaganda e Marketing.
4. RODRIGUES, JC; BERWANGER, S.. Participation In Board of Santos, C; Mota, I; Gdikian, M; Cambler, T; Rosa, W.. 2018. Monography (Improvement/Specialization in Pós-Graduação Empresarial em Comunicação e Mídias Digitais) - Escola Superior de Propaganda e Marketing.
5. RODRIGUES, JC; BERWANGER, S.. Participation In Board of Alves, Cassaguera, Carvalho, Caprioli, Otavio, Beyrute. 2018. Monography (Improvement/Specialization in Pós-Graduação Empresarial em Comunicação e Mídias Digitais) - Escola Superior de Propaganda e Marketing.
6. RODRIGUES, JC; BERWANGER, S.. Participation In Board of Barbosa, A; Simamura, A; Lopes, D; Dutra, E; Fernandes, F. 2018. Monography (Improvement/Specialization in Pós-Graduação Empresarial em Comunicação e Mídias Digitais) - Escola Superior de Propaganda e Marketing.

Events
Participation in events
1. . 2018. (Participation In Events/ Congresses).
2. . 2018. (Participation In Events/ Congresses).
3. . 2018. (Participation In Events/ Congresses).
4. . 2018. (Participation In Events/ Congresses).
5. .Autonomous cars, from "ownership" to "usage": how autonomous vehicles might corrupt automotive industry's business model. 2018. (Participation In Events/ Congresses).
6. . 2018. (Participation In Events/ Congresses).
7. . 2018. (Participation In Events/ Congresses).
8. . 2018. (Participation In Events/ Seminary).
9. . 2018. (Participation In Events/ Meetings).
10. . 2018. (Participation In Events/ Meetings).
11. . 2018. (Participation In Events/Other).
12. .Developing empathy on distance learning platforms. 2017. (Participation In Events/ Congresses).
13. . 2017. (Participation In Events/ Congresses).
14. . 2017. (Participation In Events/ Seminary).
15. .Social Media Crisis' Management. 2017. (Participation In Events/ Seminary).
16. .Ethical issues for autonomous vehicles. 2017. (Participation In Events/ Seminary).
17. . 2017. (Participation In Events/ Seminary).
18. . 2016. (Participation In Events/ Seminary).
19. . 2016. (Participation In Events/ Seminary).
20. . 2016. (Participation In Events/ Symposium).
21. . 2015. (Participation In Events/ Seminary).
22. . 2015. (Participation In Events/ Seminary).
23. . 2015. (Participation In Events/ Seminary).
24. . 2014. (Participation In Events/ Seminary).
25. . 2014. (Participation In Events/ Seminary).
26. . 2014. (Participation In Events/ Seminary).
27. . 2014. (Participation In Events/ Seminary).
28. . 2014. (Participation In Events/ Seminary).
29. . 2014. (Participation In Events/ Seminary).
30. . 2014. (Participation In Events/ Seminary).
31. . 2014. (Participation In Events/ Seminary).
32. . 2014. (Participation In Events/ Workshops).
33. . 2013. (Participation In Events/ Seminary).
34. . 2013. (Participation In Events/ Seminary).
35. . 2013. (Participation In Events/ Seminary).
36. . 2013. (Participation In Events/ Seminary).
37. . 2012. (Participation In Events/ Seminary).
38. . 2012. (Participation In Events/ Seminary).
39. . 2012. (Participation In Events/ Symposium).
40. . 2011. (Participation In Events/ Seminary).
41. . 2011. (Participation In Events/ Seminary).
42. . 2005. (Participation In Events/ Congresses).
43. . 2005. (Participation In Events/ Congresses).

Academic Advisory
Academic Advisory - concluded
Monograph of completion for Improvement/Specialization
1. Ariane Aboissa. 2006. Monography - Escola Superior de Propaganda e Marketing. Advisor: José Carlos Rodrigues Pinto Filho.
2. Marilia de Vaz Gonzalez. 2005. Monography - Escola Superior de Propaganda e Marketing. Advisor: José Carlos Rodrigues Pinto Filho.
3. Grace Assine. 2005. Monography - Escola Superior de Propaganda e Marketing. Advisor: José Carlos Rodrigues Pinto Filho.

Other Relevant Information
Experiência em: ? Planejamento e Gestão de negócios digitais; ? Vendas consultivas de soluções digitais e interativas; ? Planejamento de estratégias de marketing digital e comunicação integrada; ? Desenvolvimento de modelos de negócios e monetização no ambiente digital; ? Desenho e gerenciamento de processos e projetos de marketing; ? Gerenciamento da presença de marca em canais interativos; ? Modelagem das necessidades de negócios para ambientes interativos; ? Gamificação, e-commerce, Social media, CRM e ações de ativação..
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